16/12/11 12:16 Filed in: App development
OK, so you have decided that your company must have a mobile app, so what is the next step?
Do you go for iPhone, Blackberry, Android, all three, two of the three or just one…So many choices, how do you make that final decision?
Of course you will have budget constraints too, so this could be a major deciding factor when making your choice.
Before we go any further, what were the other factors that made you decide your business needed a mobile app? Was it because you wanted to match what your competition is doing? Or, to be the first in your industry, therefore a market leader, or to promote your brand, goods or services, direct people to your locations, offer dynamic promotions, to use internally or a completely different reason? Whatever the reason, you still have to make the final decision: Apple v’s Blackberry v’s Android
Let me tell you about some work we did recently with a couple of large clients and how we helped them to make that all-important decision as this may help you make that final decision too.
These companies had decided they wanted a mobile application, they had established their business case and budgets agreed at a senior level. All they had to do next was decide what platform to build for.
Most people will want initially both Android and Apple as this will capture the majority of the market, but is this really necessary from day one, well not always?
In order to help evaluate and make a final decision based on facts and not just feelings. We asked them to obtain a break down from their web team that would give the following data:
If you are considering an app for your business why not start with your web team and ask them to obtain this level of detail for you. You may be surprised at what you see, it may even confirm what you already know…... Either way, this is valuable information that will cost you nothing and give you accurate data that makes for great data driven decision making
If you want to find out more, please contact us here.
26/11/11 16:08 Filed in: App development
Would you spend all that money designing and building a website never to update it again?
No! I’m hoping is your answer, so why on earth would any right-minded business do that with a mobile app?
The number of apps we’ve seen from large corporates which have been released and never touched again is really quite shocking and certainly counterproductive. Most of us in business know that keeping customers is much easier than trying to gain new ones, and one unhappy customer will tell far more people about their bad experience.
These comments below were left about a well known, global chain, that quite frankly should have known better.
There is a huge consumer appetite for apps, however most applications from companies trying to engage their audience, are failing to do just that and to stand out.
There are some great apps out there, Tesco and Bupa are examples of corporates that have got it so right. Their apps are there to be used daily by their customers, whether it’s finding a store /consultant (using location finding), locating the right product in store, scanning the label to add to your on line basket or looking up health fact sheets. Not everyone will be able to create an app like this, and I’m sure most people wouldn’t have Tesco’s or Bupa's budget.
But don’t be put off, developing an app is not that hard, and good developers are there to advise you on what content will work well and what features your app should have to be engaging with your audience.
Remember, you don’t have to have every feature from day one, apps are there to be continuously developed. Remember
Your Brand is in their Hand !
If synthaeum can help you with a mobile app, please contact us here