16/12/11 12:16 Filed in: App development
OK, so you have decided that your company must have a mobile app, so what is the next step?
Do you go for iPhone, Blackberry, Android, all three, two of the three or just one…So many choices, how do you make that final decision?
Of course you will have budget constraints too, so this could be a major deciding factor when making your choice.
Before we go any further, what were the other factors that made you decide your business needed a mobile app? Was it because you wanted to match what your competition is doing? Or, to be the first in your industry, therefore a market leader, or to promote your brand, goods or services, direct people to your locations, offer dynamic promotions, to use internally or a completely different reason? Whatever the reason, you still have to make the final decision: Apple v’s Blackberry v’s Android
Let me tell you about some work we did recently with a couple of large clients and how we helped them to make that all-important decision as this may help you make that final decision too.
These companies had decided they wanted a mobile application, they had established their business case and budgets agreed at a senior level. All they had to do next was decide what platform to build for.
Most people will want initially both Android and Apple as this will capture the majority of the market, but is this really necessary from day one, well not always?
In order to help evaluate and make a final decision based on facts and not just feelings. We asked them to obtain a break down from their web team that would give the following data:
If you are considering an app for your business why not start with your web team and ask them to obtain this level of detail for you. You may be surprised at what you see, it may even confirm what you already know…... Either way, this is valuable information that will cost you nothing and give you accurate data that makes for great data driven decision making
If you want to find out more, please contact us here.